Art Direction
ginko village
A general goods brand with open concept offerings, sharing our lifestyle of homemade recipes, handmade and collected objects at adequate rates, and creative services for good causes.
The ginkgo tree has been my favorite tree since I’ve met my first one in the pacific-northwest. All humans have obsessions, mine was this ginkgo tree, a fellow maidenhair. The seed of the ginkgo significance was planted, and here is where my tree will grow!
The logo, featuring a ginkgo leaf silhouette, emphasizing the central outward rays that stem from its center stem, reminding us that light shines within our centers. Our ginko is placed within an arch, a classic symbol of transition and liminal spaces.
The visual direction for ginko village errs on modern with a heavy crafted hand, bringing back our eastern heritage to western concepts and incorporating earthly caricatures.
previously
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previously —
Amplify Education
Amplify Education is a print and digital education tech company, aiming to support teachers and students. My intention for art in Amplify Science & Math was about asset adaptability and fundamental art philosophies. I established some foundational goals with our visual language—clear and definitive shapes that are scalable in perspectives that suit the educational context, a color palette that is malleable to create an array of compositions, and sufficient contrast between focused primary objects and secondary background objects, whether by color or stroke details. Read more about my contributions.
Brown State of Mind
Brown State of Mind worked to preserve and uplift the stories of traditionally marginalized cultures in Texas. I co-directed the organization with an art collective who gathered around visual art, music, and learning. Through my art direction, marketing, and brand strategy, we kept the visual concepts culturally relevant, authentic, and contemplative. As the organization collaborated with multitudes of creatives across disciplines, media and design from BSoM read classic newsprint with the Brown edge. Read more about what BSoM was.
